Divar

Divar organizes online classified advertisements around direct contact between people offering something and people searching for it. Its own account dates the platform’s launch to 21 Tir 1391 in Iran’s Solar Hijri calendar and identifies Aghe Pardazan Hooshmand as the company holding the registered brand. The stated purpose was online buying and selling without an intermediary. That description concerns the connection between participants; it does not establish that every advertiser is a private individual or that every transaction takes place entirely within the platform. s1

For an international reader, the most useful starting point is the classified advertisement itself. Divar brings together different kinds of offers under a common discovery interface rather than presenting a single retailer’s inventory. Its homepage asks visitors to choose a city before browsing categories, making geography part of the basic service. s3

The inspected Tehran interface separates property, vehicles, digital goods, home and kitchen items, personal belongings, leisure, community listings, industrial equipment, services, and employment. This breadth matters: a search for an apartment, a used appliance, and a job can begin on the same platform, but each represents a different relationship and requires different information. Their presence in a common directory does not make their markets interchangeable. s2

Location also operates below the city level. The Tehran page provides a neighborhood filter alongside price, photograph availability, and publication-time controls. Its price filter is labeled in toman. These interface features help explain the platform’s local character, although the Tehran page alone cannot establish that every city has the same depth of listings or identical functionality. s2

Divar also documents a web application that can be added to a mobile device’s home screen. This provides another access route alongside its downloadable application; the official explanation describes use through a home-screen icon without separately downloading application updates. s3

Divar’s company page describes Karnameh as a complementary automotive service offering vehicle inspection at the customer’s location and assisted selling. This illustrates how a classifieds platform can be accompanied by services addressing questions that an advertisement cannot settle, such as a vehicle’s physical condition. The same page describes Pishgaman as an independent company collaborating on user support. These are specific commercial relationships reported by Divar, rather than evidence that all surrounding businesses belong to one legal entity. s1

Divar’s historical reporting offers evidence of substantial advertising activity, but the units require care. Coverage of its Solar Hijri 1400 report distinguishes devices opening the application, unique advertisers, published advertisements, and advertisement views. These measure different actions: a handset is not necessarily a distinct person, an advertisement is not a completed sale, and a view is not an agreement. s4

The report is therefore useful for understanding the platform’s own recorded activity during a defined historical period. It cannot, by itself, establish current market share, the value of completed trade, or representative national prices. A defensible annual chart would require comparable definitions across successive reports. This page does not extend an older company disclosure into an unsupported present-day estimate. s4